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Meta ads that book bath and window appointments. Built on AI research into what's already winning.

AI qualifies every lead by voice and SMSExclusive in your ZIP codesYour customers, your data

Meta campaigns our founder has runSee the Ads Manager screenshots
16,348homeowner leads for one solar installer
$6.02per lead, across $98k of ad spend
4.91xreturn on ad spend for a home service company
100%Job Success on Upwork

Most agencies start with a guess. We start with thousands of ads that are already working.

Our founders built an AI company before Shipwreck. Before we spend a dollar of your budget, AI reads thousands of ad sets in your trade, follows the funnels behind the ones that win, and shows us what's working for customers like yours. That becomes your starting point and your benchmark.

What the AI reads, for every ad set
HooksOffersCreativeLanding pagesFormsBooking flowHow long it's run
  1. 3,412ad sets read in your trade
  2. 186advertisers compared
  3. 41funnels traced, from ad to booked visit
  4. 12patterns that keep winning
  5. 1plan, built around your ideal customer

Example: one research run for a bath company

Most agenciesShipwreck
The first adsA designer's best guessImproved versions of ads already winning in your trade
Who they targetBroad interests, then hopeYour ideal customer, mapped before launch
What "good" meansThe last client's numbers, or noneBenchmarks from your industry, set on day one
After the clickLeads dropped in your inboxAI texts and calls in a minute, qualifies and books the appointment
Getting betterA report at the end of the monthEvery booked visit and sale fed back to the ads

We run the ads, qualify every lead with AI and book the appointment. You or your sales team show up and sell.

  1. 01Run the adsFacebook and Instagram, built on what's winning in your trade.
  2. 02Generate the leadsHomeowners in your ZIP codes fill out a short form.
  3. 03Qualify by AI voice and SMSOur AI texts and calls every lead within a minute and asks your qualifying questions.
  4. 04Book the appointmentA set time on your calendar, every decision-maker home, confirmed twice.
  5. 05 · Your partYou sellYou or your sales team run the appointment and close the job.

Facebook and Instagram ads, built on what's winning in your trade

Cost per lead $58.20$61.75$54.10
GC
Gulf Coast BathSponsored

Tired of stepping over the tub? Get a walk-in shower, installed in as little as one day.

Tub-to-showerWalk-in shower, installed in one day.$1,500 off
gulfcoastbath.com
Free in-home quote
Get quote
Liked by 214 people38 comments
BW
Bayline WindowsSponsored

New windows for the whole house. Quieter rooms, lower energy bills, and this month only:

Window replacementBuy one window, get one 40% off.Free estimate
baylinewindows.com
Book a free estimate
Book now
Liked by 167 people22 comments

Leads from homeowners in your ZIP codes

LP
Linda P.Walk-in shower · 33618
New leadTexted · 41s
RS
Ray S.Tub-to-shower · 33594
Booked
GT
Gloria T.Tub-to-shower · 33511
Booked
JK
Jim K.Renter · 33626
Not a fit

Our AI texts and calls every lead within a minute

By text · 41 seconds after the form
Hi Linda, it's Gulf Coast Bath. Thanks for asking about a walk-in shower. Is Thu 6:30 PM or Sat 10:00 AM better for your free quote?
Saturday works
Booked: Sat 10:00 AM. Will everyone who decides be home?
Yes, both of us
By phone · Ray S.1:52
AI

Will everyone who decides be home for the visit?

Ray

Yeah, my wife and me.

AI

Great. I have Monday at 10 or Tuesday at 6:30.

Qualified · booked Mon 10:00 AM

Qualified before it hits your calendar

Owns the homeYes
ZIP 33618In your area
ProjectTub-to-shower
Decision-makersBoth home
TimelineCheckingThis month

Booked appointments, handed to you or your team

Mon, Oct 19 · 10:00 AMBooked
Ray & Ann S. · in-home visit · 33594
Tub-to-showerOwns the homeBoth home
MR
Mike R.Your sales rep
On your calendar and your rep's phone

Confirmed twice, so they're home

Booked
Tue 2:15 PM · Sat 10:00 AM visit
"See you Saturday at 10. Reply C to confirm."
Fri 5:00 PM · replied C
Morning-of reminder
Sat 8:00 AM
Your rep arrives
Sat 10:00 AM · on the wayhomeowners home

Every sale trains the ads

Kept · $13,480 Meta + Google Better leads Booked visit

Four steps from research to a fuller calendar. You keep doing what you're good at: selling and installing.

Your funnel, mappedGulf Coast Bath
Ideal customer
Owns the home55+Tub-to-showerWithin 30 mi of TampaEvery decision-maker home
How leads book todayWeb form, callback next day
Lead to booked visit28%
Booked to homeowner home58%
Visit to signed31%
What's winning in your tradeBath · homeowners 55+
3,412 ad sets read · 41 funnels traced
Step-in safety hookBeats style and remodel hooks with 55+ homeownersRunning 140+ days
Dollar-off install offerOutlasts percent-off and financing-led ads7 of the top 10
Real customer video, under 30 secondsThe format advertisers scale the most20+ versions
Two-question form, then a textThe funnels that book the fastestBooked same day
Your launch planGulf Coast Bath
Ad 1 · Step-in safety, before and afterThe top hook, rebuilt with your photos and reviewsFrom a winner
Ad 2 · One-day install, customer videoWinning format, sharper first three secondsImproved
Ad 3 · $1,500 off installWinning offer, tested against your current oneNew test
Benchmarks, set before launch
≤ $70cost per lead
40%+of leads booked
65%+of homeowners home
Visits on your calendarWeek of Oct 19
Mon 19
10:00 AMRay S. · 33594
6:30 PMGloria T. · 33511
Tue 20
1:00 PMAnn K. · 33618
open
Wed 21
11:00 AMJoe & Pat L. · 33547
5:30 PMCarol W. · 33626
Thu 22
10:00 AMDana F. · 33558
open6:30 PM · Bob H.
Fri 23
2:00 PMRita M. · 33624
Sat 24
10:00 AMLinda P. · 33618
12:30 PMTom V. · 33549

A message from the founder. Why I started Shipwreck, and what I've done before.

I'm Luke Weiler. I started out freelancing on Upwork, running Meta ads and building the systems behind them. 59 jobs later, I have a 100% Job Success score and am a top rated 1% freelancer on the entire upwork platform.

That work became Bayside Integrations, my AI company. We build the automations that run a business's lead flow: routing, follow-up, the CRM, all of it.

Shipwreck is my second company. It points that AI at bath and window companies: research into what's already winning in your trade, ads built and improved from it, and AI that texts, calls and qualifies every lead until it's a booked appointment. You or your sales team just show up and sell.

Luke Weiler
Luke WeilerFounder, Shipwreck · Founder, Bayside Integrations
LinkedIn

From my Upwork portfolio · Meta ads I ran and optimized · click any screenshot to see it full size

Here's the math on one bath company. An example at 15 kept jobs a month, built on industry averages.

226leads from the ads~$70 each
90visits booked40% book
59homeowners home65% show
18contracts signed30% close
15jobs kept85% keep
$195kin kept sales at ~$13k a job
26.9%average in-home close rate, all trades
29.1%window and door close rate, the highest trade
~10%of revenue replacement contractors spend on marketing

Sources: Siro In-Home Insider (53,389 recorded in-home appointments); Remodeling 550. The funnel above is an example from industry averages, not a promise of results.

Every step in that funnel is a lever. We benchmark each one against what's working in your trade and fix the one leaking most. Lifting booking from 30% to 50% alone cuts the ad cost of each sale by about 40%.

Book a call
One $13,000 bath jobExample
Leads it took~15
Visits it took~4
Ad spend behind it~$1,050
Ads as a share of the sale~8%

Straight answers. Before you book a call.

Most agencies launch on a hunch and adjust later. We start with research: AI reads thousands of ad sets in your trade and the funnels behind them. Your first campaign is built on what's already winning with customers like yours, with industry benchmarks to measure it against.

No. AI does the research no person has time for: reading thousands of ads, landing pages and booking flows, and finding the patterns that hold up. Our team decides what to build and test, and runs it.

Ads running in your trade right now, and the landing pages, forms and booking steps behind them. We look hardest at the ads that keep running and the ones advertisers keep scaling, the clearest signs an ad pays for itself.

Our AI, by text and by phone. We built and automated the whole follow-up, so every lead hears from you within a minute. It asks your qualifying questions, books a set time on your calendar and confirms it twice.

No. We hand you booked appointments. You or your sales team quote and sell, under your license.

Read-only access to your CRM, matched to our leads by phone and email. Booked, sat and sold results go back to Meta and Google, so the ads learn who actually buys.

Not in your ZIP codes, for your trade, while we work together.

We check show and close rates every week against your benchmarks and fix what's slipping: the offer, the qualifying questions, the reminders.

Bath and window replacement today. Gutter guards, roofing and foundation repair on request.

Take the wheel on your calendar.

Tell us your area and your trade. On a 20-minute call we'll map how your leads turn into jobs today and walk you through what's working in your market.